Content
Videos, articles, and where I show up.
Everything here is from the practitioner side: what I'm actually seeing on client profiles, in Google's help community, and in the code. No guarantees, no theatre.
Videos
Latest on the channel.
Local SEO, technical SEO, content, web design and development, and Google Business Profile walkthroughs.
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Put Your Garage Door GBP on Autopilot with Simple SEO Marketing
Building Local Business Websites In 2026
Reinstate a Suspended Google Business Profile with AI Document Review
White-Label Client Reports That Build Themselves
GBP Tools Built By An Agency, Not A Product Team
Google Video Verification: Pass It First Time
Every Franchise Location in One Dashboard | Local Visibility Lab
The All-in-One Agency Management Software | Local Visibility Lab
Boosting Revenue - The $67K Monthly Game-Changer
Local SEO For Kelowna Plumbers
There are real people at Google
The Google Business Profile Dilemma: Mind Your Website Content
Navigating Google's Verification Challenges
Cracking Google Business Verification
Measurement and agreement are foundational for marketing successArticles
Long-form, on the Local Visibility Lab blog.
Playbooks and frameworks I use on real work: reinstatement, verification, optimization, ranking factors, and running Google Business Profiles at agency scale.
Optimization Aug 18, 2026 A comprehensive guide to creating a new Google Business Profile Eligibility, classification, categories, address, phone, hours, service area, verification — and the two-week post-verification discipline that keeps a fresh profile stable. localvisibilitylab.io →Industry playbook Jun 24, 2026 Locksmith SEO: the GBP playbook for the most-scrutinized category Google has Why the category carries elevated scrutiny, the patterns that get locksmiths suspended, and what an honest locksmith profile looks like. localvisibilitylab.io →Industry playbook Jun 24, 2026 Roofing SEO: the GBP playbook for roofers, contractors, and high-ticket trades Service-area discipline, the storm-chaser problem, verification specifics, and review dynamics in high-ticket trades. localvisibilitylab.io →Reinstatement Jun 24, 2026 Why Google Business Profiles get suspended: the types, the patterns, how to read yours The suspension types, what causes each, and how to diagnose which one a profile is sitting in. The prevention companion to the reinstatement playbook. localvisibilitylab.io →Ranking Jun 24, 2026 Google Maps ranking factors in 2026: what moves the local pack, what is noise Relevance, distance, prominence — what Google has published, what practitioners observe, and what is honestly unverified. localvisibilitylab.io →Verification Jun 24, 2026 Google Business Profile verification methods in 2026 Video, postcard, phone, email. The three things Google looks for in the video, how to handle a failure, and why verification is the trust event that shapes everything after it. localvisibilitylab.io →Optimization Jun 23, 2026 The local SEO audit framework I use before I touch any client's Google Business Profile The signals to read before you edit anything, the inconsistencies that cause silent underperformance, and the order to fix them in. localvisibilitylab.io →Reinstatement May 27, 2026 How to recover a suspended Google Business Profile The first 24 hours, the evidence Google actually wants, what to write in the appeal, and the brand-trust shift reshaping how suspensions happen in 2026. localvisibilitylab.io →Agencies Apr 30, 2026 White-label GBP management: running a GBP-focused agency without building your own platform The case for white-label GBP management vs. building in-house, and what to look for in a platform. localvisibilitylab.io →Multi-location Apr 30, 2026 Multi-location GBP management: surviving 50+ profiles An operations playbook for franchise and multi-location brands: suspensions, rollups, scoping, reinstatement. localvisibilitylab.io →Optimization Apr 30, 2026 The complete Google Business Profile optimization checklist (2026 edition) NAP consistency, categories, photos, reviews, posts, attributes — and what actually moves the needle. localvisibilitylab.io →
Where I show up
Pick a channel.
Podcast, event, or a panel about local search or Google Business Profile? Ask.
- YouTube @kevin__pauls Local SEO, technical SEO, web design and development, and the odd rant about Google.
- X @Kevin__Pauls Short takes, GBP policy changes as they land, and replies.
- LinkedIn kevin-pauls The longer-form professional version. Agencies and operators, mostly.
- Google Help Community Platinum Product Expert Where I answer Google Business Profile questions in Google's own forum.
- Local Visibility Lab community Weekly group call Live, on-air problem solving with other practitioners. Bundled with the Agency Partner plan.
- Instagram @kevin__pauls Behind the scenes.
- Facebook kevinpaulsseo Mostly reposts.
- GitHub kevin-pauls Public repos and starter themes.